Eight years on the commercial side of esports: building the package, putting a price on it, defending it in front of the partner, and making what was sold match what the game ecosystem can actually deliver.
Since 2025, Product Manager at the Italian Tennis and Padel Federation: the federal eSports circuit, its two international events and the sponsorship offer around them. Before that, eight years at QLASH with clubs, publishers and brands. Right to work in the EU, available on Eastern Time hours.
What I run end to end, and what sponsors actually buy: the competition, the audience around it, and the branded space inside the game and on the event floor.
The Federation's official eSports circuit, played on Tennis Clash and co-organised with its developer WildLife Studios, with BMW as main sponsor. FITP is the first Italian sports federation to create a dedicated eSports membership.
Since 2026 the whole circuit runs inside the Federation's own app, through an integration with the game developer's systems.
The circuit and its two international events
Weekly tournaments and monthly masters on two levels, feeding the federal ranking.
2026 season · entry through the federal eSports membership
Open international qualification through the developer's in-game tournaments, live final at the Foro Italico.
2026: 491,000 entries across the three in-game qualifiers, from 100+ countries
Its own qualification run, live final in the tournament fan village, Turin.
2025: 517,000 unique participants in the qualification runA package is worth what you can show, what it costs to deliver, and whether it can be delivered in time. Three steps, in that order.
QLASH, an Italian gaming and esports company: clubs, global publishers and brands from well outside gaming. I built the commercial side with the C-level team and ran 50+ campaigns and sponsored tournaments, including a EUR 50,000 sponsorship structured with a regulated gaming operator's legal and compliance function.
I oversaw QLASH's own tournament platform from MVP to a global product across mobile, PC and console titles, and supported the sponsor-facing feature that let partners open their own branded tournaments on it.
A sports prediction app built with some of Italy's best known tipsters. I ran the market research that positioned it, took it from concept to launch, and coordinated an external tech agency with the in-house design and marketing teams.
The Federation builds nothing in house. I am the single point between four external vendors and Legal, Procurement, IT Systems and Marketing: requirements, design and delivery reviews, and the call on what ships.
The Federation's streaming service: tennis and padel live and on demand, on phone, tablet, web and TV, with a freemium model.
The tournament's official app: schedule, live scores and match statistics, players, and the map of the Foro Italico.
The app every FITP member uses to enter tournaments, manage their profile and climb the rankings. The eSports circuit runs inside it.
This is where I experiment. I start from an idea, build an MVP and put it online to see whether it holds up. I work with tools like Replit and Lovable, and I build with Claude, wiring it to the external systems a project needs.
Built around the work that comes back every week and takes the most time: preparing briefs, reading long documents and pulling out what matters, turning meeting notes into decisions.
Grounded only in a knowledge base I curate, always sourced, and what comes out is a draft a person reviews before it is used.
A paid web app that helps a fantasy football league agree on the date of its auction. Designed and built end to end with AI-assisted development, and live with a subscription tier.
A calculator that turns an Italian gross salary into what you actually take home. Every figure comes from the official tax tables, down to municipal rates, each one carrying its source.
I trained as an engineer and I ended up on the commercial side of gaming: writing the package, pricing it, sitting in the room with the partner, and then holding the people who have to deliver it to the date it was sold on.
What I am missing for this one: I have not worked on Counter-Strike or the CS2 circuit, I have no Arabic and no KSA experience, and my day-to-day tools have been Asana rather than Salesforce or Monday. What I do bring is eight years of the sponsorship ecosystem in esports and sport, and the habit of pricing a package I will then have to deliver.